تاثیر کیفیت زندگی و نگرش های زیست محیطی بر تمایل مصرف محصولات سبز و تمایل پرداخت برای محصولات سبز: یک مطالعه تجربی در فروشگاه های زنجیره ای شهر اصفهان

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