مروری بر ابعاد بازاریابی رابطه مند و تاثیر آن روی وفاداری هواداران تیم های ورزشی

مراجع و منابع این مقاله:

• q l]اب _ مدیریت 15 و 16 دی ماه 1394 ...
• antecedents and outcomes of brand love", Marketing Letters, Someه Carroll, ...
• q l]اب _ مدیریت 15 و 16 دی ماه 1394 ...
• q l]اب _ مدیریت 15 و 16 دی ماه 1394 ...
• q l]اب _ مدیریت 15 و 16 دی ماه 1394 ...
• Ali, F. , Hussain, K. , Ragavan, N. A..(20 14), ...
• Banyte, J, Dovaliene, A., 20 14, Relations between customer engagement ...
• Bee, C., & Kahle, R. (2006). Relationship marketing in sports: ...
• Berry L. L. (1983). Relationship Marketing in Berry L. L., ...
• Berry L. L. (1995). Relationship Marketing of Services - Growing ...
• 6 Jan., 2016 _ conferee center, Tehran ...
• Bowen, JT. and Shoemaker, S. (2003). Loyalty: A Strategic Commitment, ...
• Bressan, f., Signori, P..(20 14), Get off to a good ...
• Chaudhuri, A. and Holbrook, M.B. (2001), "The chain of effect ...
• Christopher M., Payne A., Ballantyne D. (2002). Relationship Marketing, Creating ...
• Couvelaere, V. and Richelieu, A. (2005), "Brand strategy in professional ...
• Craig G. Hyatt William A. Sutton William M. Foster Dylan ...
• Dick, A.S. and Basu, K. (1994), :Customer loyalty: toward an ...
• Doney, P.M. and Cannon, J.P. (1997), _ examination of the ...
• Elliott, R. (1999), "Symbolic meaning and postmodern consumeg culture", in ...
• Elliott, R. and Wattanasuwan, K. (1998), "Brands aS Tesources for ...
• Evans J. R., Laskin R. L. (1994). Relationship marketing process: ...
• Fournier, S. (1998), "Consumers and their brands: developing relationship theory ...
• Gronroos C. (1991). The Marketing Strategy Continuum: towards a Marketing ...
• Gummesson . (1987). The New Marketing - Developing Long Term ...
• Gummesson . (1994). Marketing Relationship Marketing Operational. International Journal of ...
• Gummesson E., Lehtinen U., Gronroos C. (1997). Nordic perspectives on ...
• 6 Jan., 2016 _ conferee center, Tehran Bolton, R.N. (1998), ...
• provider: the role of satisfaction", Marketing Science, Vol. 17 No. ...
• Heere, B. and James, D.J. (2007), "Stepping outside the lines: ...
• Hunt S. D. (1997). Competing through Relationships: Grounding Relationship Marketing ...
• Jackson B. B. (1985). Build customer relationship that last. Harvard ...
• Kanibir, H. , Nart, S., 20 12, The Effects of ...
• Levitt T. a (1983). The globalization of markets. Harvard Business ...
• Mano, H. and Oliver, R.L. (1993), "Assessing the dimensionality and ...
• Oliver, R.L. (1999), "Whence consumef loyalty?", Journal of Marketing, Vol. ...
• Park, C.W., MacInnis, D.J., Priester, J., Eisingerich, A.B. and Iacobucci, ...
• Patwardhan, H. and B al asubramanian, S.K. (2013), "Reflections on ...
• Peppers, D., & Rogers, M. (2011). Managing customer relationships: A ...
• Piacentini, M. and Mailer, G. (2004), "Symbolic consumption in teenagers' ...
• Rams eo _ k-Munhurrun, P _ _ Seebaluck, V.N , ...
• Rizan, M _ , Warokka, A. _ Listyawati, D..(20 14), ...
• Variables, Journal of Marketing Research and Case Studies, Vol.20 14, ...
• Segoro, W.(20 13), The Influence ofPerceived Service Quality, Mooring Factor, ...
• 6 Jan., 2016 _ conferee center, Tehran ...
• Sin, L.Y.M, Tse, A.C.B, Yau, O.H.M., Chow, R.P.M, Lee, J.S.Y. ...
• Sindeshmukh, D., Singh, J. and Sabol, B. (2002), "Consumer trust, ...
• Sivadas, E., Baker-Prewitt, J. L. (2000). _ examination of the ...
• So, J.T., Parsons, A.G., and Yap, S-F..(201 3), Corporate branding, ...
• Stavros, C., Pope, N., & Winzar, H. (2008). Relationship marketing ...
• Sumino, M. and Harada, M. (2004), "Affective experience of J. ...
• Tsiotsou, R. (2010), "Brand loyalty through brand attachment and brand ...
• Tsiotsou, R. (2013), "Sport team loyalty: integrating relationship marketing and ...
• Wakefield, K.L. and Sloan, H.J. (1995), "The effects of team ...
• Wattanasuwan, K. (2005), "The self and symbolic consumption", The Journal ...
• Williams, J., & Chinn, S.J. (2010). Meeting re lati ons ...
• Yoo, S., Chung, S. and Kan, J. (2006), _ durable ...
• Yu, K., & Trail, G. (2011). A conceptual framework for ...
• Yu, T.W. and Tung, F.C., (2013). Investigating effects of relationship ...
• 6 Jan., 2016 _ conferee center, Tehran Sheth J. N., ...
• Store Loyalty, AcE-Bs 2012 Bangkok ASEAN Conference _ Environment-f ehaviour ...
• Yusof, J. M., Abdul Manan, H. , Abd.Karim, N. _ ...
• Zadmehr and Azizi, (2015), RE LATIONSHI MARKETING, ORGANIZAT IONAL ETHICS ...
• Zaichkowsky, J.L. (1985), "Measuring the involvement construct, Journal of Consumer ...
• Zakaria, I. , Ab.Rahman, B _ , Othman, A. K., ...
• Zhaohua, D., Yaobin, L., Kwok, K.W., and Jinlong, Z. (2010), ...
• 6 Jan., 2016 _ conferee center, Tehran Yusof, J. M., ...
نمایش کامل مراجع