تاثیر تاکتیک های بازاریابی رابطه ای RMT و احساسات بر وفاداری مشتری مطالعه موردی: شرکت رایتل

مراجع و منابع این مقاله:

• Abdullaha, M. F., Lennora, P., Carol, B.C. (2014). Impact of ...
• Andaleeb, S.S. (1996). An Experimental Investigation of Satisfaction and Commitment ...
• Bagozzi, R. P., Gopinath, M., & Nyer, P. U. (1999). ...
• Chi, H., Huery, R. & Cherng, Y. (2009). The effect ...
• Claeys, C., & Roozen, I. (2012). Do Emotional and Functional ...
• Egan, J. (2001). Relationship Marketing: Eploring Relational Strategies in Marketing, ...
• Gronroos, C. (2004). The Relationship Marketing Process: Commmun ication, Interaction, ...
• Hair J.F..r, Black W.C., Babin B.J., Anderson R.E & Tatham ...
• Horng, D.-J, & Yen, Y.-X. (2010). Effects of Satisfaction, Trust ...
• Heyes, B. E. (2008). True Test of Loyalty. Quality Progress, ...
• Kang, A. (2015). Brand Love - Moving Beyond Loyalty An ...
• Liljander, V., Polsa, P., & van Riel, A. (2009). Modelling ...
• Matzler, k., Sonja G.-K. & Sonja, B. (2008). Risk avers ...
• Mayer, R. C., Schoormn, F. D., & Davis, J. H. ...
• Od ekerken-Schro der, G., Wulf, K. D., & Schumacher, P. ...
• Oliver, R. L. (1999). When Consumer Loyalty? Jourmal of Marketing, ...
• Palmatier, R. W. (28). Relationship Marketing (Vol. 1). Marketing Science ...
• Peng, L. Y., & Wang, Q. (2007). Effects of Customer ...
• Tseng, Y. M. (2007). The Impact of Relationship Marketing Tactics ...
• Vidyaa, N. A., Fananyb, M. I. Budib, I. (2015). Twitter ...
• Weiss, A. M., Anderson, E., & Maclnnis, D. J. (1999). ...
• Wixom, B. H., & Watson, H. J. (2001). An empirical ...
• Wong, A., & Sohal, A. (2002). An examination of the ...
• Yusof, J. M., Ariffin, Sh. (2016). The Influence of Self-Congruity, ...
• Zhang, X.. & Feng, Y. (2009). The Impact of Customer ...
نمایش کامل مراجع