Developing a Spatial Pricing Model Considering Skimming Pricing Strategy
محل انتشار: ششمین کنفرانس بین المللی مهندسی صنایع
سال انتشار: 1387
نوع سند: مقاله کنفرانسی
زبان: انگلیسی
مشاهده: 2,073
فایل این مقاله در 8 صفحه با فرمت PDF قابل دریافت می باشد
- صدور گواهی نمایه سازی
- من نویسنده این مقاله هستم
استخراج به نرم افزارهای پژوهشی:
شناسه ملی سند علمی:
IIEC06_032
تاریخ نمایه سازی: 8 مهر 1387
چکیده مقاله:
This article presents a new model for pricing a new product considering skimming pricing strategy in the presence of the competition. The problem is selecting marketplaces over marketplaces and deciding on a skimming price as well as an economy price for each marketplace in order to maximize the total profit. The derived model is a mixed integer non-linear programming model and we introduce an algorithm based on Taylor expansion to solve the model. After transforming the model, we solve iteratively a quadratic programming model for each marketplace to determine the best prices. An illustrative sample problem is presented and solved by proposed solution method. Finally some future research is proposed.
کلیدواژه ها:
نویسندگان
Hassan Shavandi
Industrial Engineering Deot., Sharif University of Technology, tehran, iran
Hossein Abouee-Mehrizi
Joseph L. Rothman School of Management, University of Toronto