The Influence of Intertextuality on Aesthetic Principles inPostmodernist Painting and Architecture

Intertextuality reflects certain studies theories shaped in recent decades and has been widely used in artistic and literarystudies as well as other studies in the field of Humanities. Intertextuality is not merely a theoretical notion in literary studiessince its influence embraces the intellectual and cultural field as a whole. Intertextuality not only challenges manytraditional beliefs, but also addresses the fact that a culture is constantly seeking to prove its own originality and identitythrough suppressing plurality, diversity, altruism, and dissent shall never tolerate the inevitable consequences of thisconcept. On the other hand, as a cultural and historical term, Postmodernism often invokes in one’s mind notions ofhybridization, emulation, and combination of pre-established styles and trends. In the same way, contemporary art relieson certain visually distinguishable images of classical paintings. Apparently, Intertextuality serves to highlight theimportant notions of the fundamental relationship as well as the mutual bond and interdependence in today’s culturalexistence. This article studies how Intertextuality as a way of thinking has influenced the development of various paintingand architectural styles. For this purpose, we first define Intertextuality and investigate how and why it has come toencompass its present meanings and applications.