How to know more about our bank advertising creativity?(A briefing of the literature)
محل انتشار: اولین همایش تبلیغات خلاق بانکی
سال انتشار: 1388
نوع سند: مقاله کنفرانسی
زبان: انگلیسی
مشاهده: 2,488
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شناسه ملی سند علمی:
NCCBP01_023
تاریخ نمایه سازی: 11 آذر 1388
چکیده مقاله:
In current banking market status of Iran in which 3 main items of marketing mix are under close supervision of Central Bank of Iran, the only remained factor of promotion will be a strategic tool for Iranian banks to compete.In this paper, considering a short review of some basic & recent literature of creativity &advertising creativity management, some key questions will be defined in order to prepare a base of assessment of creativity management in advertising of Iranian banks by viewing both defining & proceeding advertising creativity in Iranian banks.
کلیدواژه ها:
نویسندگان
Amir Hamed Rezaei
Marketing PhD student & Head of Marketing Dept., Saman Bank
Azadeh Farahabadi
MBA student & Head of Direct Marketing Division., Saman Bank
Neda Masoumzadeh
Advertising & Marketing Expert, Saman Bank
Arezoo Naghizadeh Gelyani
Head of Advertising Division, Saman Bank