بررسی نقش مسئولیت اجتماعی شرکت ها در ارزش ویژه برند با میانجیگری شخصیت و خوشنامی برند (مورد بررسی: شرکت گلرنگ)

مراجع و منابع این مقاله:

• Aaker, J. L. (1997). Dimensions of brand personality. Journal of marketing ...
• Aaker, D. A. (1992). Managing the most important assets: Brand ...
• Aaker, J., & Fournier, S. (1995). A brand as a ...
• Alcañiz, E. B., Cáceres, R. C., & Pérez, R. C. ...
• Avis, M. (2012). Brand personality factor based models: A critical ...
• Brickley, J., Smith, C., & Zimmerman, J. (2002). Business ethics ...
• Çifci, S., Ekinci, Y., Whyatt, G., Japutra, A., Molinillo, S., ...
• Davies, G., Chun, R., da Silva, R. V. and Roper, ...
• Esen, E. (2013). The Influence of Corporate Social Responsibility (CSR) ...
• Esmaeilpour, R., Doostar, M., & Soltani, Sh. (2015). The Role ...
• Fombrun, C.J. and van Riel, C.B.M. (1997). The reputational landscape. ...
• Hillenbrand, C., & Money, K. (2009). Segmenting stakeholders in terms ...
• Hosany, S., & Martin, D. (2012). Self-image congruence in consumer ...
• Hsu, K. T. (2012). The advertising effects of corporate social ...
• Jones, R. (2005). Finding sources of brand value: Developing a ...
• Kapferer, J. N. (2008). The New Strategic Brand Management: Creating ...
• Kotler, P., & Pfoertsch, W. (2007). Being known or being ...
• Kucukusta, D., Mak, A., & Chan, X. (2013). Corporate social ...
• Lai, C. S., Chiu, C. J., Yang, C. F., & ...
• Maehle, N., Shneor, R. (2010). On congruence between brand and ...
• Mattera, M., Baena, V., & Cerviño, J. (2012). Analyzing Social ...
• McCorkindale, T. (2008). Does Familiarity Breed Contempt Analyses of the ...
• Méndez, J. I., Murphy, S. A., & Papadopoulos, N. (2013). ...
• Mishina, Y., Block, E. S., & Mannor, M. J. (2012). ...
• Mohamadian, M., Farahmand, S., & Yousefi Dastjerdi, M. H. (2010). ...
• Möller, J., & Herm, S. (2013). Shaping Retail Brand Personality ...
• Park, J., Lee, H., & Kim, C. (2014). Corporate social ...
• Purkayastha, S. (2009). Brand personality: an empirical study of four ...
• Rajagopal. (2008). Measuring brand performance through metrics application. Measureing business, ...
• Ramos, A. F., & Sánchez-Franco, M. J. (2005). The impact ...
• Rhou, Y., Singal, M., & Koh, Y. (2016). CSR and ...
• Sanoubar, N., Khalili, M., & Saghafian, H. (2011). A study ...
• Seyed Javadein, S. R., & Shams, R. (2007). The factors ...
• Shamma, H. M., and Hassan, S. S. (2009). Customer and ...
• Shamma, H. M. (2012). Toward a comprehensive understanding of corporate ...
• Singh, J., Maria D.M., Rodriguez I. (2008). Understanding Corporate Social ...
• Srivoravilai, N., Melevar, T. C., Liu, M. J., & Yannopoulou, ...
• Stahl, F., Heitmann, M., Lehmann, D. R., & Neslin, S. ...
• Supphellen, M., & Grønhaug, K. (2003). Building foreign brand personalities ...
• Tong, X., & Hawley, J. M. (2009). Measuring customer-based brand ...
• Torres, A., Bijmolt, T., Tribó, J. A., Verhoef, P. (2012). ...
• Truscott, R. A., Bartlett, J. L., & Tywoniak, S. A. ...
• Vazquez, R., Del Rio, A. B., & Iglesias, V. (2002). ...
• Vlachos, P. A., Tsamakos, A., Vrechopoulos, A. P., & Avramidis, ...
• Walsh, G., & Wiedmann, K. P. (2004). A conceptualization of ...
• Werther, W. B., & Chandler, D. (2005). Strategic corporate social ...
نمایش کامل مراجع