Effects of place identity: The quality of urban sustainable development (Case Study: Hafez s Tomb in Shiraz)

The purpose of this study is to examine the effects of place identity on the sustainable developmentof urban spaces. Thus, the components of place identity, emotional attachment, place attachment and social bonding havebeen measured in three dimensions of (cognitive) the place identity, (affective) emotional attachment and (behavioral)place attachment and social bond. To measure sustainable development, three components of sustainable development,including society, economy, and environment has been considered. The current survey is a descriptive survey. Theassessment instrument was the standard questionnaire of Safarnia which has been used to measure the variable ofplace identity and to measure the variable of sustainable development, a questionnaire has been made by the researcherand has been based on the combined theoretical framework. The statistical population of this research has been theinhabitants of Shiraz city and Hafeziyeh aera. SPSS22 software has been used to analyze the data and examined theresults of both descriptive and inferential statistics. In inferential statistics, Pearson correlation coefficient has beenused to examine the hypotheses. In this study, the variable of place identity is high and sustainable development is alsoin a high level. These results suggest the positive effects of place identity on the sustainable development.