Uncertainty analysis of business components in Iran with fuzzy systems: By comparing hypermarkets and Net markets

Purpose: Today's businesses, especially in Iran, face many factors andchallenges, one of which is uncertainty in inputs and laws and regulations.Especially in the current situation and with the development of e-commerce onthe one hand and on the other hand despite critical conditions such as COVID-۱۹, the purpose of this article is a comparison between businesses with the studyof hypermarkets and net markets.Methodology: This research is a descriptive-analytical type that afterexplaining the goals and components of organizational business using libraryresources and Internet search, interviews and questionnaires, from a multicriteriadecision approach and fuzzy logic for effective analysis The implicationsof organizational business are exploited. Two areas of physical retail businessessuch as hypermarkets and virtual ones such as net markets have been comparedand analyzed. The necessary decisions for the activities of these businesses areinferred using the principle-based principles of fuzzy systems.Findings: The result of the research has been that due to the capabilities of thedevelopment of net markets such as the effective use of information technologyand experts, their comprehensive development and growth in the future is morerealistic that The ability to extend this to other areas of virtual business.Especially in spite of critical conditions such as the spread of pandemics, thepopularity of using net markets has increased.Originality/Value: The virtual and internet business platform has not yet beensignificantly developed in Iran. The most important approach in this study is toexamine the components of business in Iran and a comparative study to changeattitudes toward e-business.