The Effect of entrepreneurial orientation on opportunity discovery

Entrepreneurial orientation is recognized as a strategic orientation with the goal of creativity as a way to discover opportunities in the market. However, the manner and extent of this relationship still need to be discovered. Entrepreneurial strategies, like innovative strategies, empower businesses in various industries and improve their performance. For this purpose, this article examines the impact of entrepreneurial orientation on opportunity discovery. A standard questionnaire is distributed among ۱۱۰ knowledge-based companies to investigate this relationship and used to analyze research hypotheses. The data was analyzed using SPSS and SMART PLS software to confirm or reject the hypotheses. This research collects survey data and examines the correlation between variables. Research findings show that entrepreneurial orientation positively and significantly affects innovation performance. The research findings showed that creating an entrepreneurial attitude in a company is effective in discovering opportunities, and its results can be used in different industries.